THE DONOR FUNNEL IS FUNDAMENTAL TO ONLINE FUNDRAISING
The volume of charitable giving made through online donations has been growing steadily over the years – even before the Covid-19 pandemic impacted the world. Furthermore, it is the preferred method for millennials, who are your next target demographic. Online fundraising will eventually become the norm and expected experience in years to come.
In order to maximise revenue, you should analyse and engineer the process by which a potential donor discovers your institution online and becomes a donor. The donor funnel needs to be optimised at every level of giving, so that you can create an impact on your audience and encourage them to engage in the process. It is important to nurture website traffic and grab the attention of your potential donor to convert them into lifelong supporters.