Charity - BluePi Solutions

Struggling to make an impact online?

Are you a Masjid, Charity or Community Organisation with Digital Transformation goals? Let us help you.

Invest in digital marketing. Reach your donors online!

Need help with your online fundraising? Drop us your details.

Invest digital marketing today!

The Covid-19 pandemic has influenced how the world thinks and operates. Have you caught up?

All aspects of lives are increasingly moving online forcing a shift in the paradigm of day to day living. This is impacted matters of charity and giving as well. Have you thought about what this means for your organisation?

We will update your website and make it relevant, create your marketing email content, schedule seasonal campaigns, manage your social media handles and build an effective CRM for your institution to connect with your patrons and well-wishers.

“BluePi Solutions generated us £100k of new business plus a £500k sales pipeline within 3 months.”

BRANDING

Website

Social media

Lead Generation

EMAIL CAMPAIGN

CRM

Get in touch for a no obligation quote or call back:

Invest in your digital game plan now!

We offer the best in class digital marketing solutions complemented by a suite of integrated tools and the expertise of our team. This is what we do day-in, day-out!

THE DONOR FUNNEL IS FUNDAMENTAL TO ONLINE FUNDRAISING

The volume of charitable giving made through online donations has been growing steadily over the years – even before the Covid-19 pandemic impacted the world. Furthermore, it is the preferred method for millennials, who are your next target demographic. Online fundraising will eventually become the norm and expected experience in years to come.

In order to maximise revenue, you should analyse and engineer the process by which a potential donor discovers your institution online and becomes a donor. The donor funnel needs to be optimised at every level of giving, so that you can create an impact on your audience and encourage them to engage in the process. It is important to nurture website traffic and grab the attention of your potential donor to convert them into lifelong supporters.

The math is simple – let’s break it down.

TWO LEVER STRATEGY TO INCREASE DONATIONS

There are two levers that will help drive more people to your funnel

Increase the number of users entering the funnel
Increase the percentage of users moving from one stage to the next

HERE’S A MATHEMATICAL BREAKDOWN

Let’s say in one month 1,000 people enter your funnel at the very top. If you convert 1% of these visitors into subscribers, then 10 people will submit their information to you, like your Facebook/Instagram or subscribe to your YouTube.

To increase the number of new subscribers in a given month, you could increase the number of people entering the funnel to:

1,500 visitors x 1.00 percent = 15 email subscribers

or increase the percentage that convert into subscribers.

1,000 visitors x 1.5% percent = 15 email subscribers

Yes, it sounds easy – but it’s hard work! The internet today is very competitive and screen time with your target audience can be quite expensive unless you know how to play it smart. That’s where we come in to help!