Whether you want to order a takeaway or buy a new pair of shoes, there is now an app for everything you need. Smartphone penetration that provides access to apps, products, and services at a click of a finger is at an all-time high and growing, even in developing countries. Consumers are therefore expecting an app to be available for every conceivable product and service as mobile internet usage takes over the traditional desktop access.
‘The number of hours spent on the internet continues to increase every year, but the split between desktop and mobile is becoming more and more pronounced.’
[2019 Mary Meeker report]
‘Nearly 90% of mobile internet time is spent in apps’
According to eMarketer, adult smartphone users spend about 4 hours per day using mobile internet, and 88% of that time is spent in mobile apps, rather than a browser. This speaks to the importance of companies not only optimizing their websites for mobile, but creating custom, responsive apps too.
Whether you have a need for a native app that is central to your business service delivery or simply want to extend your business services via another channel, we will work with you from the onset through our visually driven approach to advise you on your needs. Start by using our Exploratory Lab Service to develop a prototype app before committing to a full build.